Study of an Organization’s Attitude towards Corporate Social Responsibility Practices
Abstract
The current economic scenario is not very encouraging as the business organizations are going through an economic slow down but Indian companies can enhance their goodwill by integrating CSR practices with core business strategies in order to improve operational efficiencies. Companies have realized that their decisions can not depend only on profit and that they have to take into account the environmental, demographic and social factors in mind while taking business decisions. This paper attempts to reveal organizational attitude towards various CSR practices. In this study several findings have been identified by analyzing the different range of CSR policies, practices and activities of the companies. This study provides an evaluation of what is presently being done, and proposes several ways through which the business contribution could be enhanced in order to help more people in need. Corporate social responsibility is an integral part of Indian business arena and hence it is concluded that organizations have a positive attitude towards corporate social responsibility practices.
Authors
Imran Ali