Innovative Marketing Strategy for Professional Education – A Road Map
Abstract
Marketing is the art of demand creation and the process of pursuing existing as well as potential customers. It has become a fashion for every organization to gain competitive advantages. Competition is everywhere, the educational service sector is not an exceptional case. Population explosion fuelled by various educational policies of the government for inclusive growth intensified competition in this sector. In a stiff and turbulent competitive market educational institutions, particularly the institutions offering professional courses like Management and technology, etc. are not lagging behind. They have also adopted the practice of marketing their products and services. However, sometimes they do not practice customized marketing approaches for surviving in the competitive market. This paper has made an attempt to discover the marketing approaches of the institutions offering management and technology-related courses in general but with more emphasis on Orissa. This paper also tries to find out the gap in marketing which is faced by the institutions. It has also offered some valuable suggestions to the professional educational institutes to survive in a competitive and turbulent environment.