Examining the Behaviour and Attitude Towards Advertising on Social Networks: A Study of Young Coimbatore Consumers
Abstract
On one side the trend towards advertising is changing. Media, now a-days are more cluttered and fragmented, this leaves the advertiser with multiple opportunities. To overcome the problem of fragmentation and retention of customers, advertisers are forced to integrate and effectively communicate. On the other side social networks attract the time of users through their popularity by providing communication options never before thought about by the advertising world. So advertising in social networking sites is emerging. Studying about the people’s behaviour on the social networking sites and their views about the advertising materials on it seems to fit rightly at this time.
Authors
J.Joshua Selvakumar, Dr P. Vikkraman