Consumer Attitude Towards Online Shopping (In India)
Abstract
Online shopping today encompasses two aspects Travel and e-Tailing. This paper will focus on the E-tailing aspect of E-commerce in India and will try and evaluate the consumer attitude towards online purchasing. E-tailing is the selling of retail goods on the Internet. Short for “electronic retailing”, and used in Internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transactions. Attempt has been made to study the acceptance rate of online e-shopping among the consumers and its impact on meir purchase decision. Result shows that people, irrespective of age and gender, surf the internet. However, jucant difference exists between the age and attributes of online trading but it does not have any relation with st of the respondents are hesitant to purchase items over internet because of security concerns. Most ndents irrespective of gender of different age groups (especially age group of 18-30 years) find e convenient and time saving and prefer credit card as the convenient mode of payment. This paper o improving delivery and advertising web-products and services to achieve the objective of E the gender. Most of the respondents ar of the respondents irrespe shopping more convenient and tih gives direction to improving delive marketing and E-commerce in the long run.