A Study of Customer Perception Towards Banks’ digital marketing initiatives for sustainable development
Abstract
The implementation of digital marketing methods has changed consumer interaction and sustainable growth initiatives in the vibrant Indian banking sector. This study examines how the public perceives these programs and reveals how they affect “Environmental Sustainability.” Our results show a strong correlation and provide useful information for Indian banks and stakeholders to raise client engagement while furthering the sector’s sustainability. The delicate connection between consumer perceptions and the digital marketing strategies used by Indian banks to achieve sustainable growth is explored in this study project.