E-Tailing in India: A Case Study analysis of Amazon, Flipkart and Snapdeal
Abstract
The Indian Online Retail segment is revolutionised by the impact of technology. Globalisation has made the whole world one market. With the advent of internet and Smart phones, the customers are able to connect to the e-market through their finger tips and have been favourable for the retail industry to increase customer penetration, increased visibility and convenience in operations. This secondary data based paper explores and focuses on the challenges and opportunities in the ever growing E- commerce sector based on the case studies of the topmost E-Tailing giants Amazon, Flipkart and Snapdeal. It will cover the various aspects of the strategies of these companies to woo customers and their impact. Also it will highlight how these companies are making their presence felt in the E-world by not only aiming at customer delight but also making efforts to survive the competition.
Authors
Komal Sinhal, Shalu Sinha, Krishna Kumar Dwivedi