Diversity Management Initiatives with Special Reference to Toyota Abstract Diversity management in multi-cultural workforce in increasingly becoming an important issue for business in this era of globalization. Diversity management is defined as the emphasis of a structured management geared toward diversity in understanding, valuing and managing differences and similarities to obtain enhanced communication and […]
Innovative Marketing Strategy for Professional Education – A Road Map Abstract Marketing is the art of demand creation and the process of pursuing existing as well as potential customers. It has become a fashion for every organization to gain competitive advantages. Competition is everywhere, the educational service sector is not an exceptional case. Population […]
Analysis of Health and Safety Measures at the Workplace in India Abstract Importance of safety at the workplace is well understood. There are several acts that ensure proper safety at the workplace. However its implementation in true spirit depends upon the management and the emplovee. Several work areas fall under the ambit of safety. […]
Way of International Expansion – Explaining Effects on Expansion Modes of Pharmaceutical Companies in Developing Economies Abstract This paper follows a qualitative approach based on the principles of theory to investigate interdependencies between factors affecting the choice of market entry modes. Few research papers are analyzed briefly and a conceptual model is developed in […]
Tourism Development in India: A Paradigm Shift in Policy and Strategy Abstract After independence, tourism as an industry received very limited attention of the state planners. The first five year plan did not take note of tourism and the second five year plan allocated a very small amount for the development of tourism in […]