EFFECT OF ONLINE SOCIAL INTERACTIONS ON CONSUMERS’ E-IMPULSE BUYING PRACTICE
EFFECT OF ONLINE SOCIAL INTERACTIONS ON CONSUMERS’ E-IMPULSE BUYING PRACTICE Abstract This paper explores how online social interactions may influence consumers’ impulse purchase when they brows online shopping websites. The paper explores the concept of impulse purchasing behavior online. The research is based on the stimulus-organism-response framework and prior research on online social interaction […]